SCREEN 1
SCAN THE BAG
THE ASEEL APP
The bag is the beginning.
Every Aseel bag carries its story in a QR. Scan it: see the lot, get the brew, rate the cup. The next bag is matched to the palate you build.
V1 FEATURES AVAILABLE NOW · V2 FEATURES LABELLED BELOW
01 · SCAN THE BAG
Every lot, every roast, on your phone.
The QR on every Aseel bag resolves to the lot's full provenance record. Estate, harvest date, roast date, cupping score, and brew parameters set for the grind in your bag. Not a generic product page — the record of that specific batch.
ICON
02 · BUILD YOUR PALATE
We learn what you love and tune the next lot to it.
Rate each cup after you brew it. A simple four-axis profile — sweet, acidic, body, bitterness — builds over time into a picture of your palate. In V1, our roasters use this profile to suggest the next lot. In V2, the matching becomes algorithmic.
CHART MOCKUP
03 · NEVER RUN OUT
Set the rhythm. We handle the rest.
Subscription bags ship on a schedule you set — every week, every two weeks, or every four weeks. Pause, skip, or swap the lot before any order processes. The app tells you when the next order is due and lets you change it in two taps.
ILLUSTRATION
04 · THE COFFEE PASSPORT
Every harvest you've tasted, on record.
As you scan bags and rate cups, the app builds a coffee passport — a record of every lot you've tried, the scores you gave them, and the estates you've visited through your cup. Badges, milestone harvests, varietals tasted. The passport grows as the catalogue does.
START YOUR PALATE
Subscribe to start your palate →
Every bag you receive and scan builds your profile. The first bag is the beginning.
Choose a subscription tier